How to properly fit any shoe Proper shoe sizing is very important. Many people purchase shoes after believing they were sizes correctly, only to leave them in the closet after a few wears because of improper sizing. Even worse, shoe stores take back shoes that were purchased at the wrong size and must either resell them at or below their cost or throw them away because they were improperly sized as well. This video shows everyone how to size any shoe properly, which helps avoid painful feet, plantar fasciitis, back pain and hammer toes. Happy fitting How to stop a running shoe heel from sliding